Wealth isn’t
what you own
It’s how
you own it
Zurich | Hong Kong
Since 1997, First Alliance has engineered wealth structures built to endure.
We don’t manage wealth—we secure its mobility and protection.
Working with entrepreneurs, investors, and private advisors, we structure assets across jurisdictions to ensure control, compliance, and resilience.
Our expertise spans multi-jurisdictional trusts, private holding companies, and alternative assets—solutions for a complex world.
Because true wealth isn’t stored—it’s structured.
WHAT WE DO
From financial holdings to non-traditional assets, we structure and protect wealth across jurisdictions, markets, and generations.
Asset Structuring & Trusts
Designed for security, efficiency, and global compliance.
Family Office Services
Streamlined administration with institutional precision.
Corporate Advisory
Strategic guidance through critical business transitions.
Alternative Asset Advisory
Solutions for holdings that require cross-border expertise.
Structured Finance
Tailored capital frameworks that preserve flexibility and control.
WHO WE WORK WITH
For those who see wealth as more than ownership, we ensure it’s built to last.
Entrepreneurs & Business Owners
Protecting assets from business and market risks.
Multi-Generational Families
Engineering seamless transitions across generations.
Investors & Collectors
Securing high-value assets with a global perspective.
Family Offices
Enhancing investment strategies with structural intelligence.
WHY FIRST ALLIANCE?
25+ Years of Technical Mastery. Built on discretion and specialized expertise.
Integrated Legal & Financial Knowledge. Structuring wealth across Switzerland, Hong Kong, Singapore, and Dubai with precision.
Trusted by Those Who Value Security. From holding companies to trust structures to global asset mobility.
Private by Design. Where transparency is expected, discretion remains the ultimate advantage.
THE TEAM
Specialists in wealth architecture, not just wealth management.
Thorsten A. Bertl
Managing Partner
First Alliance Group
contact
First Alliance Capital Ltd
First Alliance Trust & Advisory Ltd
📍 Bleicherweg 10, CH-8002 Zurich, Switzerland
📞 +41 44 215 70 80
📠 +41 44 215 70 81
✉️ contact@firstalliance.ch
First Alliance (Hong Kong) Limited
📍 1104, Wilson House, 19-27 Wyndham Street, Central, Hong Kong
📞 +852 2167 8941
📠 +852 2167 8646
✉️ contact@firstalliance.hk